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Find Your Perfect Watch at the Expert in Timepieces - Auer.lu

Welcome to Auer.lu, the go-to online specialist for brand watches where expertise meets top-notch service. We offer a stunning collection of ladies’, men’s, and children’s watches to fit every budget. Need Help? Check out our FAQ section for detailed guidance on ordering or dive into our Watch ABC to explore key watch-related terms. And in our blog you can read more about watch-related topics such as trends, maintenance and other watch news.

Your Trusted Official Dealer of Over 70 Watch Brands 

As an official dealer, we stock more than 70 prestigious watch brands, ready to ship directly from our own warehouse. Order on a weekday, and your favorite timepiece will be on its way within 24 hours! Explore our exclusive collections of limited editions, smartwatches, and design timepieces, all in one place.

Extend your watch’s life with a new watch strap or bracelet 

Auer.lu keeps your beloved watch ticking for years! Discover our wide range of premium watch straps and bracelets, featuring well-known names like Seiko, Fossil, Festina, and Citizen—even rare straps for discontinued models.

Men’s Watches – Classic, Trendy, and Functional 

Browse our impressive range of men's watches, from iconic brands like Seiko, G-Shock, and Citizen to stylish picks from Tommy Hilfiger and Hugo Boss. Prefer timeless Swiss craftsmanship? Check out brands like Maurice Lacroix, and Frederique Constant. Looking for something specific? Explore watch types like outdoor watches, diving watches, and elegant moonphase designs; all neatly categorized for your convenience.

Essential Watch Accessories 

Keep your timepiece in pristine condition with our must-have accessories. Whether you’re looking for repair tools, storage solutions, watch winders, or replacement clasps, we’ve got everything you need to maintain your watch's value and beauty.

Ladies watches 

Stay on-trend with the latest designs from brands like Guess, Calvin Klein, and Jacques du Manoir. For a touch of luxury, browse our collection of Swiss watches and dazzling timepieces with genuine diamonds.

Unbeatable Deals in Our Watch Outlet 

Hunting for a premium watch at a fraction of the cost? Head straight to the Auer.lu Watch Outlet, where over 1,000 discounted watches await. Your perfect timepiece could be just one click away.

Children’s Watches – Learning Time Made Fun 

Help your child master the art of time-telling with our children’s watch collection. From the colorful charm of Flik Flak watches to the practicality of Garonne digital designs or the grown-up style of Festina Young watches, there’s something for every little wrist.

A Watch – The Perfect Gift 

A watch is so much more than a way to keep time—it’s a meaningful symbol of life’s most cherished moments. Discover thoughtful timepieces in our watch gifting section, perfect for celebrating special occasions.

Auer.lu, part of the renowned Holland Watch Group (HWG), has been an expert in watches, straps, and accessories since 1992. With a presence both online and in physical stores across The Netherlands and Belgium, we're here to bring you exceptional quality and timeless style.

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